About / Privacy

About Make The March

Make The March is a project to support the TUC-organised We Demand Better march on 18 June 2022. We aim to help encourage creativity in protest, amplify individual stories of activism, and help people exercise their democratic rights in a fun and memorable way. 

The project is co-ordinated by artist Guy Atkins, who was involved in Make The March’s support to the national demonstration For A Future That Works in 2012.  

We are editorially independent of the We Demand Better march and the TUC, but supported by the TUC to run this project.


Make The March respects everyone’s right to privacy, and we want to keep your personal data private if you engage with us. 

1. Data controller

Any personal data you provide to us is controlled by Guy Atkins on behalf of Make The March. If you have questions, you can contact me on guyatkins@gmail.com 

2. Your rights over your data

You have a number of rights over how we gather and use your personal data. You have the rights to:

  • be informed about the collection and use of your personal data (e.g. in this privacy notice);
  • object to the processing of your data where we rely on our legitimate interests as the legal basis for processing;
  • withdraw your consent for us to use your data at any time, where you have opted in to our data processing in the past;
  • ask us to change incorrect or incomplete data we hold about you;
  • ask us to delete your personal data where it is no longer necessary for us to use it, when you have withdrawn consent, or where we have no lawful basis for keeping it;
  • ask us to restrict the personal data we use about you where you have asked for it to be deleted or where you have objected to our use of it;
  • ask us to provide you or a third party with some of the personal data we hold about you in a structured, commonly used, electronic form, so it can be easily transferred;
  • request access to a copy of your personal data, along with information on what personal data we use, why we use it, who we share it with, how long we keep it for and whether it has been used for any automated decision making. You can make a request free of charge by contacting our Data Protection Officer in writing at the address above. Please provide us with evidence of your identity;
  • not be subject to a decision based solely on automated processing, including profiling;
  • make a complaint to us about how we have used your personal data.

To learn more about these rights please see the Information Commissioner’s Office website.

3. What kinds of data do we collect?

We may collect a variety of personal data from you, as part of your interactions with us. This could include:

  • Your name and contact details, if you get in touch with us by email.
  • Your social media identity if you engage with the project online.
  • Images you send to us or upload on social media.

Our website does not make use of cookies.

4. What we do with your data

We use your information to fulfil any contract you make with us and supply you with the information or services that you want to use. This may include emailing you updates on your involvement in the project.

To provide you with these services, we may sometimes need to contact you. That would most likely be by email, but could be by post, telephone, instant message or SMS text message, depending on the situation. 

We use our legitimate interest to process photos where you may be captured in a crowd/large group. We write news and stories about protest, so it may be that we publish information that mentions you, or a picture that includes you in our site content. We will seek to get your consent to publish any case study content that identifies you personally, and you have the right to request we remove it at a later date. Contact us if you have concerns or questions about this.

We will not share your contact information with any third parties (including the TUC or individual trade unions that are affiliated to the TUC) unless you have explicitly consented to this.

Sometimes we may be obliged to process your personal information due to legal obligations which are binding on us. We will only ever do so when strictly necessary.

5. How long do we keep your data?

We will only retain your data for the duration of this project and won’t keep a contact list or database of your details after the event. 

6. Disclosing your information

We will not disclose your personal information to third parties unless we are required to do so by law, or unless we have your explicit consent.

7. Storing your information and security

We take all steps reasonably necessary to ensure your data is held securely.

However, you acknowledge that communications sent via the Internet cannot be guaranteed to be completely secure.

8. Children’s data

We do not knowingly process contact data of any person under the age of 16. If we come to discover, or have reason to believe, that you are 15 and under and we are holding your personal information, we will delete that information within a reasonable period and withhold our services accordingly.